![]() ![]() He has been working with major music labels to create one of his first planets called " Rocktropia," an MTV-meets-virtual-world that launched in May. Jacobs' Neverdie Studios employees about 13 people who create and design highly-realistic new planets in the Entropia Universe, each a virtual game or world experience of its own. Now he is using sales of Club Neverdie to fuel another business he hopes to turn into a success, one that appropriately mixes the real with the virtual. He would later become involved in Entropia, creating the avatar "Neverdie." It was this involvement that led him to develop one of the most successful virtual businesses. He even pitched Jean Claude Van Damme, who he knew from his time in Hollywood, on a film based on the character who lived in a virtual reality world and who 'never died.' The film was never made, but Jacobs' life imitated his art. "I remember thinking, 'how am I going to justify this?'"Īt first, Jacobs thought he would make a screenplay out of his game experiences. ![]() "I always used to feel guilty because when I was writing my screenplays, I found I could play games until 4 or 5 in the morning, whereas I would take all day procrastinating just to spend an hour writing something," Jacobs says. Ironically, his game-playing habit, which he considered a vice, helped him launch a new successful career. He wasn't making enough money or even a steady income, and more than a decade in Hollywood hadn't panned out quite as he had hoped. After finishing up a movie in 2005, Jacobs was at a crossroads. He had acted in and directed a number of mostly independent films, including a short film that screened at the Cannes Film Festival in 1998, but never quite made it big. and started landing his first film roles. Jacobs himself wanted to be an actor from an early age, dropping out of school in London to study acting at the renowned Sylvia Young Theatre School. Rowling, claiming the author of the Harry Potter series had copied substantial parts of Jacobs' 1987 children's book, Willy the Wizard. Adrian Jacobs died in 1997, but in 2009, his estate filed a lawsuit against J.K. X," the senior Jacobs was banned from the London Stock Market in the '80s after a string of shady deals, and has been reportedly quoted as saying, "I'll be back again, richer than ever!" You can almost hear the super-villain laughter. An infamous '60s British financier nicknamed "Mr. His was born to a Miss United Kingdom and Adrian Jacobs, a prototypical Bond villain of sorts. Jacobs wasn't always a virtual celebrity, but even his past plays out like something out of a movie. This single transaction may be the largest virtual transaction ever, supplanting the previous record set by Erik "Buzz" Lightyear, another Entropia resident who bought The Crystal Palace Space Station for $330,000 in 2009. The largest portion went to another avatar by the name of John Foma Kalun, who paid $335,000. In the recent $635,000 sale, Jacobs sold off his virtual property in chunks. Jacobs bought the virtual asteroid back in 2005 for $100,000, after taking out a mortgage on his real-life house. ![]() Until recently, Neverdie was the owner of one of the hottest virtual properties in Entropia, Club Neverdie, situated on a virtual asteroid around Entropia's first planet, Planet Calypso. In virtual life, Jacobs is the avatar "Neverdie," perhaps the most famous person in the whole of the Entropia Universe, a massively multiplayer online gaming platform designed by Swedish developer MindArk with a real cash economy. Jacobs' story is a larger-than-life tale that blurs the line between real-life and virtual-life fame and fortune. Jacobs has a penchant for flamboyant dress. An actor, filmmaker, cyber-celebrity and entrepreneur, Jacobs deals with movie and music moguls, running a business out of a 6,900 square-foot office in the heart of Hollywood, in the historic El Capitan Theatre building on Hollywood Boulevard, with windows overlooking the Kodak Theatre. Make no mistake, Jacobs isn't your stereotypical gamer geek. ![]()
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